The People’s Media Consortium (PMC) aims to contribute to the promotion and protection of human, democratic and labour rights by strengthening the media and organising capacity of poor communities and unemployed/vulnerable workers in South Africa to take up their own interests through democratic mass media interventions.

We develop democratic community based alternative mass media platforms and gain access to mainstream media platforms and audiences such as the public broadcaster, the SABC and community radio and TV channels.

We contribute towards raising awareness and build strong democratic organizations within local communities in which women play a central role based on principles of unity, independence, democracy and non-discrimination and ensure greater impact for the NGO partners’ developmental work.

In the process of doing so, transform the targeted community radio and TV stations to be democratically owned resources of their communities and serve their interests.

Fundamentally the PMC seeks to address the crisis of poverty and inequality with all its horrific manifestations (housing and living conditions, income and livelihoods, health, environmental conditions and justice, community and domestic violence and state repression) in South Africa, through assisting in empowering those worst affected with
democratic alternative media development, education and training and local organization building support, by strengthening and expanding current WWMP mass media platforms and develop new ones collectively.

We initiated the PMC in 2019 and it now consists of 17 NGO and trade union partners. Its purpose is to ensure closer co- operation between the partners in movement building and mass media development. The consortium partners all have a positive track record of social justice campaigns and are based in Kenya, Mauritius, Mozambique, South Africa, Swaziland and Zimbabwe.

OTT will include the development of an Internet based TV channel, “Channel Free” and “broadcasting” via the Internet to devices such as cell-phones, tablets to thousands and hopefully millions who will access it on demand. Already we have completed the MOJO courses and partners are being supported with building their capacity for producing their video documentaries and news items for the social justice TV news bulletin, Uhuru News, that is currently in its pilot phase.