In 2006, WWMP was part of a pioneering group that initiated the development and launch of Cape Town TV in 2008. Since then we have been an important stakeholder and was party to developing what is probably the first and only regular weekly labour TV show on the continent and probably the only regular weekly broadcasted labour TV show in the world. CTV now has an additional channel on digital TV as part of the DSTV network as Channel 263. This has increased its viewership to over 2 million monthly viewers. Potentially the labour TV show on the DSTV network makes the show available to six million people across sub-Saharan Africa.

Every year we produce and broadcast two 13-week seasons that started as a 30-minute show that has evolved into a full hour. The quality of the shows has been excellent: well-produced and professional. We are working hard to ensure that it continues to improve in quality and also in representation, by increasing the number of women participants.

This project is essentially the expansion of our project work into the rest of Africa as a solidarity effort and includes partnerships with trade union federations of 10 participating countries. So far, we have had our radio shows broadcast by SABC Channel Africa, as well as by public broadcasters in Uganda, Ghana, Zambia and Malawi. This has gone well, particularly in Uganda, where there has been a substantial buy-in at leadership level. However, it is difficult for us to support, due to our limited organisational and financial resources. We are working with ITUC-Africa to take over responsibility for running the project from their offices in Lome’, Togo.

The aim of the project is to build the media capacity of the trade union movement on the continent and in each country, primarily through weekly labour radio shows for conscientising workers and the public and supporting their organising work. 

Since our inception, the main focus of our work has been on radio, because this is still the best way to reach working class people in Africa. While the internet has transformed labour movement communications in the developed world, internet penetration in Africa remains low.

This is changing with the increasing use of smart phones, and we have begun to provide training for trade unionists in using new technology, but radio is still by far the most accessible and democratic medium.

Our flagship project has been in labour and community media: we have developed relationships with community and public radio stations across South Africa (and more recently across the continent), and trained presenters in delivering labour shows. We produce and pre-record radio news and a documentary feature in five different languages. This is played on around forty community radio stations around South Africa, and is then followed by a trade union phone in talk show. This ensures that labour and working class issues are aired across the country, and that ordinary workers can take part in the debates and ensure that their voices are heard. By producing shows in English, Afrikaans, Xhosa, Zulu and Sotho we are also able to ensure workers can participate in their own language. During 2006 we changed our name from Workers’ World Radio Productions to Media productions to express the shift to multi-media work.

Subcategories

Southern Africa Worker Educator's Network

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100 years of the Russian Revolution

 Vision
“To have an informed, organised and mobilised working class acting in its own interests.”

 

 

Mission
“To provide quality, relevant and informative media productions, access to the media and education and training for the labour movement and working class people.”

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