The People’s Media Consortium (PMC) aims to contribute to the promotion and protection of human, democratic and labour rights by strengthening the media and organising capacity of poor communities and unemployed/vulnerable workers in South Africa to take up their own interests through democratic mass media interventions.
We develop democratic community based alternative mass media platforms and gain access to mainstream media platforms and audiences such as the public broadcaster, the SABC and community radio and TV channels.
We contribute towards raising awareness and build strong democratic organizations within local communities in which women play a central role based on principles of unity, independence, democracy and non-discrimination and ensure greater impact for the NGO partners’ developmental work.
In the process of doing so, transform the targeted community radio and TV stations to be democratically owned resources of their communities and serve their interests.
Fundamentally the PMC seeks to address the crisis of poverty and inequality with all its horrific manifestations (housing and living conditions, income and livelihoods, health, environmental conditions and justice, community and domestic violence and state repression) in the southern African region by empowering those worst affected with
democratic alternative media development, education and training, and local organization building support, by strengthening and expanding current WWMP mass media platforms and develop new ones collectively.
We initiated the PMC in 2019 and it now consists of 17 NGO and trade union partners. Its purpose is to ensure closer co-operation between the partners in movement building and mass media development. The consortium partners all have a positive track record of social justice campaigns and are based in Kenya, Mauritius, Mozambique, South Africa, Swaziland and Zimbabwe.
During 2025 we have piloted and consolidated our weekly social justice TV shows on Cape Town TV, the current affairs talk show, Harambee and the news bulletin, Uhuru News. Most PMC members have equipped themselves with mobile journalism equipment and had training over the past few years. During 2026, much will be invested in training and preparing members to contribute their audio-visual productions for both Harambee and Uhuru News. CTV has several broadcast platforms, including internationally via Over the Top TV (OTT) via Sentech’s FreeVision Play. This will enable our target groups to access the social justice shows via their devices from anywhere on the continent and the world.
Harambee
Uhuru News bulletins
